App Store Optimization: The Science Behind Screenshot Testing

ASO (app store optimization) is a challenging yet critical part of the app marketing process. The goal of ASO is to give your app as much visibility as possible to increase the odds of someone installing your app to become a valuable user.

Through compelling copy and creative, you need to convince the viewer that your app is worth installing over all of the other options out there. This is where the magic of A/B testing comes into play.

Download our whitepaper here to learn more about how to get started in hacking your ASO strategy!